Nootropics 101: Can Smart Supplements Really Improve Focus

If you've spent any time scrolling through wellness blogs, health podcasts or even TikTok, chances are you've come across the term nootropics. From memory-enhancing supplements to focus-boosting drinks, they seem to be everywhere - promising a sharper mind, better productivity, and even stress relief in a bottle.

But what are nootropics really? Are they just another wellness trend? Or could they actually help support your mental performance in daily life?

At Shine+, we believe that brain health should be accessible, not overwhelming. So, let’s break it down in simple terms: what nootropics are, how they work, and whether they might be worth adding to your wellness routine.

What They Are: Supplements That Support Brain Function

Nootropics (pronounced new-troh-piks) are natural or synthetic substances that are thought to support cognitive function - that includes things like memory, focus, clarity, creativity and mood. At Shine+, we strictly use natural nootropics in our formulas. 

They’re sometimes called ‘smart drugs’, but that term can be misleading. Many nootropics aren’t drugs at all. In fact, most are plant-based compounds, amino acids, or essential vitamins that have been studied for their effects on the brain.

Some nootropics work by boosting blood flow to the brain, others by modulating neurotransmitters like dopamine or serotonin, and some by reducing oxidative stress, which can help protect brain cells over time.

It’s important to say upfront: no nootropic will turn you into a genius overnight. But when used as part of a healthy lifestyle - balanced diet, quality sleep, regular exercise - they may help your brain feel a little sharper and more resilient when it matters most.

Nootropics Found in Shine: L-Theanine, Ginkgo, Turmeric, B Vitamins

While the world of nootropics is broad and still developing, there are a few ingredients that consistently appear in high-quality formulas, including in Shine+ smart drinks. Here’s a closer look at some of the most popular natural nootropics - and what they’re believed to do:

L-Theanine

Naturally found in green tea, L-theanine is known for promoting a state of calm alertness. It works by increasing alpha brain waves - those associated with relaxed focus - without making you feel drowsy. Many people use it to take the edge off caffeine, which is why it pairs so well in smart drinks that include natural caffeine sources like green coffee beans or yerba maté.

Ginkgo Biloba

One of the most widely researched herbal nootropics, ginkgo comes from the leaves of one of the oldest tree species on Earth. It's thought to increase blood flow to the brain and may support memory and concentration, particularly in older adults. While more research is needed for conclusive claims, ginkgo remains a go-to for those looking for gentle cognitive support.

Turmeric

The active compound in turmeric, curcumin, has been shown to support cognitive function by enhancing memory, improving mood, and protecting against age-related decline. Its powerful anti-inflammatory and antioxidant properties help combat oxidative stress in the brain, a key contributor to mental fatigue and cognitive dysfunction. Turmeric may also support better focus and clarity, making it a natural choice for those seeking a mental edge without synthetic stimulants. 

B Vitamins

B vitamins (especially B6, B9, and B12) play a vital role in energy production, brain metabolism and neurotransmitter function. Deficiencies in B vitamins can lead to low energy, brain fog, and even mood imbalances.

That’s why you’ll often see B vitamins in smart drinks or cognitive supplements, because sometimes supporting your brain is as simple as topping up what your body naturally needs.

Do They Work? Some Evidence – Best With Healthy Habits

While some ingredients, like caffeine and L-theanine, have been studied extensively, others still need more long-term trials to fully understand all of their benefits.

That said, most experts agree on two things:

1. Certain nootropics can support mental clarity, memory and focus, particularly when combined in smart ways.

2. Their effects are most noticeable when you’re already doing the basics: eating well, sleeping enough, staying hydrated, and managing stress.

Think of nootropics like a performance boost, not a replacement for rest or a magic fix. They won’t do your work for you, but they might help you feel a bit clearer, calmer or more motivated while you do it.

Real-World Use: Found in Smart Drinks Like Shine+

You don’t have to pop a dozen pills or dive deep into Reddit threads to explore nootropics. In fact, many people are now turning to ready-made smart drinks, like Shine+, for a convenient way to get a cognitive lift.

Our formula includes a combination of natural nootropics, low sugar, and clean caffeine, designed to support focus, clarity and sustained energy without the crash.

Whether you’re tackling a long meeting, diving into creative work, or simply trying to stay mentally sharp during the afternoon slump, Shine+ gives you an easy and effective way to support your brain in daily life.

And because we’ve carefully balanced our ingredients, you don’t need to worry about harsh stimulants or overwhelming side effects. It’s brain fuel that fits seamlessly into your modern, health-conscious lifestyle.

In a world that demands constant attention, fast thinking and emotional resilience, looking after your brain is more important than ever. And while there’s no shortcut to peak mental performance, nootropics offer a thoughtful, science-backed way to support your brain's natural abilities.

Whether you’re new to the world of cognitive supplements or already experimenting with ingredients like L-theanine or gingko biloba, nootropics can help you find a sense of clarity, calm and sustained focus - especially when paired with good habits and smart choices.

At Shine+, we believe brain health should be approachable, effective and part of everyday life. That’s why we created a drink that supports your mind in moments that matter, whether you're chasing deadlines, studying for exams, or simply showing up as your best self.

Curious to try it for yourself? Grab a Shine+, take a moment for your mind, and experience what nootropics can do for your day.