About Us

The Story.

Inspired by the words of Marianne Williamson, Nelson Mandela and the wise Coach Carter, we’ve put a slight twist on a timeless quote and it's become our mission:

“As we let our own light shine, we consciously allow others to do the same.” 

In 2015 when results of a number of studies were released that showed certain ingredients and compounds (known as 'Nootropics') can assist cognitive function and mental clarity, Dr Sam Prince and Stephen Chapman began developing Australia's first Nootropic Drink to sharpen the mind. 

Shine+ is Australia's first Nootropic Drink.

It’s an upgrade for your mind. It was scientifically formulated with highly functional and evidence-based ingredients designed for optimal brain function and health.

It’s very different to any other drink on the market and it’s known as Australia’s first Nootropic Drink. Nootropics are defined as "compounds that enhance mental performance, memory recall or learning capabilities with no adverse side effects."

In today’s highly competitive and stressful world, your mind is your tool to success.

We no longer need to be physically ready to hunt a woolly mammoth or defend our families from saber-toothed tigers, these are not the problems we face anymore. 

Remembering names and places, speaking fluently, multi-tasking, strategic thinking and decision making... these are the skills we need today to survive and get ahead.

The human mind is an incredible thing, it’s more powerful than you can imagine. We are here to help you think brighter everyday.


Our Values.

At Shine, we have four core values that we embody and live:


The road to success is not accessible without the will to work hard and create opportunities for yourself to get ahead. 


It’s always important to remember where you started, where you came  from. We must continue our hard work when our big moments grow into success. 


When we talk about ‘smart’, it’s not just about your IQ. We  mean being emotionally intelligent, having an awareness of the world  around you and trusting your gut.



We are fiercely loyal to our customers and each other in the team. We will be there every step of the way on your journey to success.

Our Founders.

Sam and Stephen brainstormed the idea for a drink that would enhance mental performance on a trip to New York in 2015. 

Stephen Chapman (CEO/Co-Founder) 

Steve started his career at PwC but soon realised he was far more entrepreneur than accountant and left PwC to launch his first startup, a social-commerce platform and app. It was featured as one of Apple's Top Lifestyle Apps and Stephen was featured in The Australian and BRW and recognised as one of Australia's Top 25 Entrepreneurs Under 25 by StartupSmart in 2013. Stephen subsequently met and started an entrepreneurial apprenticeship with ACT Young Australian of the Year and serial entrepreneur, Dr Sam Prince in 2013. 

Dr Sam Prince (Chairman/Co-Founder) 

Sam founded the QSR Mexican restaurant chain Zambrero as a medical student in 2005 which he grew rapidly to over 140 restaurants globally by 2016. Sam has also founded One Disease, a NFP that aims to eliminate diseases from indigenous communities and Life Letters, a health technology company revolutionising healthcare. Sam has a long list of awards for his success in business and aid-work including 2012 ACT Young Australian of the Year,  2012 Ernst & Young ACT Entrepreneur of the Year, the Junior Chambers International ‘Outstanding Young Person of the World’ 2008. He was honoured with the Monash University Distinguished Alumni Award in 2012 and he received the Weary Dunlop Fellowship in 2011.